Oversee all retail, digital, e-commerce, branding and marketingcommunications initiatives in addition to internal communicationsand employee training programs. Restructured marketingdepartment and acquired a 21-member team to spearhead theimplementation and execution of a corporate branding andmarketing plan. Founded the inaugural digital marketing group andarchitected a comprehensive strategy for the integration of digitaltechnology into the existing marketing establishment.
Slashed consumer website abandonment rate 53% by overhaulingweb functionalities, including responsiveness, enhanced live chat,click-to-call, and leading edge web-based customer acquisitiontools.
Earned an 18% increase in operational margins by restructuringinternal teams and professional fees to eliminate relationshipsincompatible with a balanced “working vs. not working” costratios.
Vice President of Marketing
Delivered strategic marketing leadership to add revenue, define andrefine corporate brand recognition. Oversaw internal staff andexternal agencies in developing integrated marketing andcommunications strategies. Built and deployed retail merchandising,digital marketing, and CRM marketing efforts and played a key part inbranding, public relations, and omni-channel advertising and mediacommunication.
Catapulted sales 42% by harnessing a targeted e-loyalty promotionthat took advantage of an innovative, net new e-commerceplatform equipped with mobile and social media components.
Netted $5.6M in added incremental sales by identifying threestrategic product offerings developed from in-depth marketanalysis, consumer intelligence, and mystery shopper programs.