Oversee all retail, digital, e-commerce, branding and marketingcommunications initiatives in addition to internal communicationsand employee training programs. Restructured marketingdepartment and acquired a 21-member team to spearhead theimplementation and execution of a corporate branding andmarketing plan. Founded the inaugural digital marketing group andarchitected a comprehensive strategy for the integration of digitaltechnology into the existing marketing establishment.
Slashed consumer website abandonment rate 53% by overhaulingweb functionalities, including responsiveness, enhanced live chat,click-to-call, and leading edge web-based customer acquisitiontools.
Earned an 18% increase in operational margins by restructuringinternal teams and professional fees to eliminate relationshipsincompatible with a balanced “working vs. not working” costratios.
Delivered strategic marketing leadership to add revenue, define andrefine corporate brand recognition. Oversaw internal staff andexternal agencies in developing integrated marketing andcommunications strategies. Built and deployed retail merchandising,digital marketing, and CRM marketing efforts and played a key part inbranding, public relations, and omni-channel advertising and mediacommunication.
Catapulted sales 42% by harnessing a targeted e-loyalty promotionthat took advantage of an innovative, net new e-commerceplatform equipped with mobile and social media components.
Netted $5.6M in added incremental sales by identifying threestrategic product offerings developed from in-depth marketanalysis, consumer intelligence, and mystery shopper programs.
Graduated Summa Cum Laude
4.0 GPA, active member of the FFC Student Society
Generated $1.2M in sales through the successful launch of anonline beta version of web loans processing e-commerce sitecomplemented by extensive digital and email marketing.
Secured 28% customer acquisition growth via web loyalty for HSBCBank and achieved 17% revenue growth for Best Buy.Delivered a 21% sales increase in 9 months by designingqualitative and quantitative research programs
Championing marketing, branding and advertising strategy for the digital commerce, online and social media spaces driving YOY increasedgrowth, ROI and revenue.Global Digital Marketing Leader offering over 15+ years of experience translating business initiatives and marketing strategies into bottomlineresults in sales, revenue and client growth. Talented marketing strategist with expertise formulating pivotal revenue turnaround strategiesand growing e-business as demonstrated through developing a fully integrated omni-channel marketing campaign targeted at a segment ofthe competition’s most profitable customers, resulting in a 32% ROI.