Delivered strategic marketing leadership to add revenue, define andrefine corporate brand recognition. Oversaw internal staff andexternal agencies in developing integrated marketing andcommunications strategies. Built and deployed retail merchandising,digital marketing, and CRM marketing efforts and played a key part inbranding, public relations, and omni-channel advertising and mediacommunication.
Catapulted sales 42% by harnessing a targeted e-loyalty promotionthat took advantage of an innovative, net new e-commerceplatform equipped with mobile and social media components.
Netted $5.6M in added incremental sales by identifying threestrategic product offerings developed from in-depth marketanalysis, consumer intelligence, and mystery shopper programs.