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Work experience
2013 - Present
Associate Strategist
PUBLICIS HEALTHCARE: IN SYNC GROUP, T

  • Advise top 10 Pharmaceutical Marketing Executives on strategic brand issues todrive growth through the use of differentiated marketing strategies in both newand saturated markets. 
  • Led qualitative research teams worldwide to support an over $800M women’shealth brand portfolio; created online, in-facility and telephone guides and oversawanalysis of over 400 respondents. 
  • Co-created a holistic emotional journey encompassing all stakeholders; useddrivers and barriers to identify opportunities for a transformational brand relaunch. 
  • Supported sell in of two add-on projects; yielded an increase in revenue by 12.5%and drove creation of a 2015 national awareness campaign. 
  • Established strategic partnerships with a pharmaceutical company within thetropical disease space; developed and executed foundational research andmessage testing for a Phase III tropical disease vaccine.   
  • Manage research in developing markets to identify governance critical to physicianprescribing behavior and barriers to vaccination; leads to greater companyawareness and messaging that is carried through to pilot launch. 
  • Led qualitative segmentation to identify the characteristics that help make HHDclinics/programs successful; informed the creation of best practices for highprescribingHHD physicians around the world. 
  • Presented on creative work and project approach at three company meetings. 
  • Participated in the Interaction Champion Strategic Committee, Social Committeeand Product Innovation Subcommittee. 
  • Promoted to Associate Strategist in April 2014; also received the Publicis SpiritAward for outstanding contribution to project work.

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