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Work experience
2013 - Present
Associate Strategist
PUBLICIS HEALTHCARE: IN SYNC GROUP, T

  • Advise top 10 Pharmaceutical Marketing Executives on strategic brand issues todrive growth through the use of differentiated marketing strategies in both newand saturated markets. 
  • Led qualitative research teams worldwide to support an over $800M women’shealth brand portfolio; created online, in-facility and telephone guides and oversawanalysis of over 400 respondents. 
  • Co-created a holistic emotional journey encompassing all stakeholders; useddrivers and barriers to identify opportunities for a transformational brand relaunch. 
  • Supported sell in of two add-on projects; yielded an increase in revenue by 12.5%and drove creation of a 2015 national awareness campaign. 
  • Established strategic partnerships with a pharmaceutical company within thetropical disease space; developed and executed foundational research andmessage testing for a Phase III tropical disease vaccine.   
  • Manage research in developing markets to identify governance critical to physicianprescribing behavior and barriers to vaccination; leads to greater companyawareness and messaging that is carried through to pilot launch. 
  • Led qualitative segmentation to identify the characteristics that help make HHDclinics/programs successful; informed the creation of best practices for highprescribingHHD physicians around the world. 
  • Presented on creative work and project approach at three company meetings. 
  • Participated in the Interaction Champion Strategic Committee, Social Committeeand Product Innovation Subcommittee. 
  • Promoted to Associate Strategist in April 2014; also received the Publicis SpiritAward for outstanding contribution to project work.

技能证书

Dynamic and multi-talented business strategist and analyst offering over 5 years of experience in drivingrecruiting and retention initiatives leveraging a distinguished entrepreneurial background. Adept at successfullyexecuting transition efforts while fostering positive team and stakeholder relations. Experience includes utilizingtechnology and human resources effectively to achieve desired outcomes. Practiced in evaluating processes andprocedures and making recommendations on efficiency and operational improvements that positively impact thebottom line.


KEY COMPETENCIES 

Leadership – Client Support & Satisfaction – Strategic Planning & Analysis – Consumer Insights – StatisticsTechnical Research & Testing – Portfolio Management – Communication – Project Management – ConsultingSales & Marketing – Operations & Logistics – Market/Industry Research – SPSS – Wincross – Microsoft Office

Education
Bachelor of Science
Bachelor of Science

Economics and Psychology, with Honors

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