Wu Bai Ding
Successfully steered full lifecycle product marketing management,developing and implementing strategy for enterprise mobilitymanagement solutions, including VMware’s AirWatch, Good Dynamics,Samsung KNOX and Apperian MME portfolios.
Drove rapid expansion of market for flagship offerings – AirWatchand Good EMM Solutions, expanding market reach by 20% within 90days, within federal and state government sales channels.
Successfully launched enhancements to AirWatch, significantlyincreasing market penetration.
Achieved 50% increase in revenue, Q2 2014, for AirWatch, equivalentto $8M+.
Played a key role in AT&T achieving recognition as AirWatch’s largestreseller through the provision of support to Sales and Sales Overlayteam to drive key new logo wins.
Led the ideation/GTM strategy for Samsung KNOX resale and co-ledVendor Resale Agreement negotiation attaining a most favorednation (MFN) position expected to result in the lowest vendor costswithout any minimum license commitments.
Conceived and implemented strategy and successfully managedproduct development and life cycle of new cutting edge mHealthproducts, including service operations design, new feature launches andproduct to product migration.
Created innovative ideas and led development and marketing ofAT&T Managed Tablet offering, directed at Physicians and Cliniciansrequiring secure mobile access to clinical IT systems.
Developed unique offer concept and strategy for new productsupporting Pharma and CRO organizations clinical trials.Successfully steered development and launch of a new mHealthplatform cloud and backend HIT/EMR integration engine, allowing forsecure storage of PHI data and flow across multiple device types andsystems.
Successfully led all aspects of product marketing and development ofAT&T’s International OPT-E-WAN Wide Area Switched Ethernet Serviceacross EMEA, AP and CALA, including managing initial launch and fulllifecycle. Additionally held project management responsibilities fordomestic OEW service.
Provided strategic support and leadership to Segment Marketing,Sales and associated factories on deployment, features andfunctionality, pricing, revenue and demand analysis and forecasts.
Successfully contributed to accelerated time to market play and keycontributory role in the development of a variety of Interim Mode ofOperation capabilities such as In Country/In Currency Billing, OEWEthernet Gateway and 10Gbps Customer Interface.
Led key feature/functionality enhancements for OEW serviceincluding Per Packet Class of Service (PP CoS), Ethernet WANGateway, and IPAG LNS Out of Region Ethernet solution in support ofMobility
Coordinated team in obtaining MEF 9 and 14 certification enablingAT&T to become the first provider with Layer 2 wide area switchedEthernet network certified globally.
Distinguished product marketingleader with 15+ years deliveringoutstanding results and driving saleswithin telecommunications through theimplementation of innovative productdevelopment and dynamic productmanagement strategies. Possessexpertise in steering complex mobilityand telecom products and excel atmanaging full development/marketinglifecycle. Demonstrated talents inanalyzing and defining target marketsfor new product features and devisinggo-to-market strategies for national andinternational markets. Skilled inapplying Agile methodology to establishcontinuous product development andimprovement. Recognized for building,leading, managing and training highperformance teams.
Product Marketing Product Development Development Lifecycle
Market Analysis/CRM Go-to-Market Strategy Vendor Contract Negotiations
Relationship Management Mobile Healthcare Applications Enterprise Mobility Management
Data Transport Technology I-III Cloud Services Security Products
Project Management Certification, Workforce 2020 Agile Program
Agile Bronze Level Certification