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2013 - 2015
Lead Product Marketing Manager
ENTERPRISE MOBILITY MANAGEMENT

  • Successfully steered full lifecycle product marketing management,developing and implementing strategy for enterprise mobilitymanagement solutions, including VMware’s AirWatch, Good Dynamics,Samsung KNOX and Apperian MME portfolios.
  • Drove rapid expansion of market for flagship offerings – AirWatchand Good EMM Solutions, expanding market reach by 20% within 90days, within federal and state government sales channels. 
  • Successfully launched enhancements to AirWatch, significantlyincreasing market penetration. 
  • Achieved 50% increase in revenue, Q2 2014, for AirWatch, equivalentto $8M+. 
  • Played a key role in AT&T achieving recognition as AirWatch’s largestreseller through the provision of support to Sales and Sales Overlayteam to drive key new logo wins. 
  • Led the ideation/GTM strategy for Samsung KNOX resale and co-ledVendor Resale Agreement negotiation attaining a most favorednation (MFN) position expected to result in the lowest vendor costswithout any minimum license commitments. 

2010 - 2013
Lead Product Marketing Manager
PHARMA & LIFE SCIENCE

  • Conceived and implemented strategy and successfully managedproduct development and life cycle of new cutting edge mHealthproducts, including service operations design, new feature launches andproduct to product migration. 
  • Created innovative ideas and led development and marketing ofAT&T Managed Tablet offering, directed at Physicians and Cliniciansrequiring secure mobile access to clinical IT systems. 
  • Developed unique offer concept and strategy for new productsupporting Pharma and CRO organizations clinical trials.Successfully steered development and launch of a new mHealthplatform cloud and backend HIT/EMR integration engine, allowing forsecure storage of PHI data and flow across multiple device types andsystems.

2008 - 2010
Lead Product Marketing Manager
OPT-E-WAN

  • Successfully led all aspects of product marketing and development ofAT&T’s International OPT-E-WAN Wide Area Switched Ethernet Serviceacross EMEA, AP and CALA, including managing initial launch and fulllifecycle. Additionally held project management responsibilities fordomestic OEW service. 
  • Provided strategic support and leadership to Segment Marketing,Sales and associated factories on deployment, features andfunctionality, pricing, revenue and demand analysis and forecasts. 
  • Successfully contributed to accelerated time to market play and keycontributory role in the development of a variety of Interim Mode ofOperation capabilities such as In Country/In Currency Billing, OEWEthernet Gateway and 10Gbps Customer Interface. 
  • Led key feature/functionality enhancements for OEW serviceincluding Per Packet Class of Service (PP CoS), Ethernet WANGateway, and IPAG LNS Out of Region Ethernet solution in support ofMobility 
  • Coordinated team in obtaining MEF 9 and 14 certification enablingAT&T to become the first provider with Layer 2 wide area switchedEthernet network certified globally.

Summary

Distinguished product marketingleader with 15+ years deliveringoutstanding results and driving saleswithin telecommunications through theimplementation of innovative productdevelopment and dynamic productmanagement strategies. Possessexpertise in steering complex mobilityand telecom products and excel atmanaging full development/marketinglifecycle. Demonstrated talents inanalyzing and defining target marketsfor new product features and devisinggo-to-market strategies for national andinternational markets. Skilled inapplying Agile methodology to establishcontinuous product development andimprovement. Recognized for building,leading, managing and training highperformance teams.

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