Wu Bai Ding

Sales Director

At the age of 24
Guangdong Province
Work History
2014 - Present
Vice President of Sales

Formulated and executed sales strategies to drive sales of aesthetic products throughout NorthAmerica for this firm with over $175M in annual revenue. Called on physicians comprised ofdermatologists, plastic surgeons, OB GYNs and other non-core physicians that deliver aesthetictreatments to their patients. Oversaw all aspects of field sales, inside sales, sales training, meetings andconventions. Led a team of 5 Sales Directors, monitoring Key Performance Indicators (KPIs), recruitingand training staff, and managing team performance to achieve sales objectives on Valeant aestheticproducts.

Increased Q1 and Q2 quarter over quarter sales by 22% and 23.5% respectively. 

Designed all sales compensation programs to drive sales of key products. 

Analyzed data and competitive intelligence to determine and execute new go-to market approach. 

Implemented new sales strategy to recapture lost clients and grow sales of core customers. 

Redefined sales profile and implemented new sales training program, positively impactingperformance.

2012 - 2014
Regional Sales Director

Designed and implemented sales plans and growth strategies to increase cardiac device sales in theSoutheast Region. Collaborated with all product and sales divisions to build winning businessprograms, generating increased revenue. Built and established effective sales teams to drive proceduredevelopment at the physician level to enhance relationships and drive sales.

Upgraded the sales team and implemented a new culture of winning. 

Finished at #2 in the region for the year in 2012. 

Increased YOY sales by $4.8M on a base of $31M in sales (2012). 

Developed 3 President Award Winners.

2008 - 2012
National Sales Manager, East

Reporting directly to the VP of Sales, established and built the initial sales team to prepare theorganization for IPO. Recruited and developed a team of top performers to call on interventionalcardiologists and expand the organization’s sales in the Eastern United States.

Delivered YOY sales growth of 18% vs. organic market growth at 1% annually (2008 – 2010). 

Ranked #1 position for Region of the Year in 2009 and 2010. 

Spearheaded strategies to generate growth through MD practice development initiatives. 

Facilitated hospital marketing teams in driving patient volume to trained structural heartphysicians.


Executive Development Program 

Bachelor of Arts, Accounting & FinanceCity State University 

Master in Business Administration (MBA), Marketing & FinanceCity State University

 Marketing ~ Business Development ~ Turnaround Specialist
Pivotal Sales Executive offering over 20 years of experience in implementing successful sales strategiesand motivating highly galvanized teams to produce significant bottom-line results. Distinguishedbackground in recruiting and developing “A Players” to drive revenue across multiple sales organizations.Adept at designing and executing effective sales 
strategies to optimize market opportunities. Exemplarycommunicator with the passion and drive needed to cultivate and foster professional and profitablerelationships while maintaining trust
Key Competencies & Offerings 
Kellogg Executive Development Program – Performance Management – Succession Planning – SalesforceOptimization – Territory Mapping – Account Alignment – Compensation Planning – Global Markets - NewHealthcare Environment – Executive Challenge Year-Long Program – Strategic Planning – Sales Execution- Team Leadership – Change Management – Market/Strategy Development – Multi-Channel Marketing








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