Formulated and executed sales strategies to drive sales of aesthetic products throughout NorthAmerica for this firm with over $175M in annual revenue. Called on physicians comprised ofdermatologists, plastic surgeons, OB GYNs and other non-core physicians that deliver aesthetictreatments to their patients. Oversaw all aspects of field sales, inside sales, sales training, meetings andconventions. Led a team of 5 Sales Directors, monitoring Key Performance Indicators (KPIs), recruitingand training staff, and managing team performance to achieve sales objectives on Valeant aestheticproducts.
Increased Q1 and Q2 quarter over quarter sales by 22% and 23.5% respectively.
Designed all sales compensation programs to drive sales of key products.
Analyzed data and competitive intelligence to determine and execute new go-to market approach.
Implemented new sales strategy to recapture lost clients and grow sales of core customers.
Redefined sales profile and implemented new sales training program, positively impactingperformance.
Designed and implemented sales plans and growth strategies to increase cardiac device sales in theSoutheast Region. Collaborated with all product and sales divisions to build winning businessprograms, generating increased revenue. Built and established effective sales teams to drive proceduredevelopment at the physician level to enhance relationships and drive sales.
Upgraded the sales team and implemented a new culture of winning.
Finished at #2 in the region for the year in 2012.
Increased YOY sales by $4.8M on a base of $31M in sales (2012).
Developed 3 President Award Winners.
Reporting directly to the VP of Sales, established and built the initial sales team to prepare theorganization for IPO. Recruited and developed a team of top performers to call on interventionalcardiologists and expand the organization’s sales in the Eastern United States.
Delivered YOY sales growth of 18% vs. organic market growth at 1% annually (2008 – 2010).
Ranked #1 position for Region of the Year in 2009 and 2010.
Spearheaded strategies to generate growth through MD practice development initiatives.
Facilitated hospital marketing teams in driving patient volume to trained structural heartphysicians.
Executive Development Program
Bachelor of Arts, Accounting & FinanceCity State University
Master in Business Administration (MBA), Marketing & FinanceCity State University